Prega Information, a being pregnant detection equipment from the home of Mankind Pharma, has give you a brand new marketing campaign #GuessNahiConfirmKaro. It focuses on folks’s urge to seek for data on-line, even on decisive issues like being pregnant. That is why the model is encouraging folks by means of the marketing campaign to get examined based mostly on signs and on-line outcomes fairly than assuming they’re pregnant.
The marketing campaign was designed and carried out by Grapes, an built-in advertising and marketing company. It highlights the instinctive conduct of individuals to seek for pregnancy-related queries on-line and their potential to be drawn to the huge data accessible on the web. That is why the #GuessNahiConfirmKaro marketing campaign is elevating consciousness that taking the Prega Information fast take a look at can assist verify being pregnant with 5x certainty, fairly than counting on numerous data circulating on the web.
Dwelling in a digital age, the web is ubiquitous with data and it may well usually be tough to gauge the authenticity of knowledge. It may be deceptive and dangerous, particularly in delicate points corresponding to being pregnant, and improve the vulnerability of the particular person. Understanding the sensitivity of the scenario, the marketing campaign discourages folks from blindly believing all the things.
Being pregnant as a journey differs from individual to individual and never all ladies have to have the identical signs. There’s a risk that the particular person involved could not present the signs specified because of the search. Due to this fact, as a substitute of self-diagnosing with the assistance of the web, you need to deliver dwelling a Prega Information take a look at equipment and know the confirmed outcomes for positive. The marketing campaign was unfold on social media platforms with a view to elevate consciousness with a view to be sure that the message reaches the utmost viewers.
Detailing the marketing campaign Pleasure Chatterjee, Vice President, Gross sales and Advertising, Mankind Pharma I mentioned, “The growing dependence on the Web is inflicting numerous nervousness as folks consider all the things they arrive throughout on-line. Folks search for queries asking whether or not consuming pickles is an indication of being pregnant. Not solely that, however temper swings, amenorrhea, fatigue, and so forth. “Recognizing the confusion it may well create, we created a marketing campaign to sensitize the lots to not blindly belief on-line data and to not take a being pregnant take a look at to make sure.”
Speaking concerning the marketing campaign Shradha Agarwal, Co-Founder and CEO of Grapes I mentioned, “Being pregnant is a section of life that requires numerous care and a focus. As an alternative of reassuring this with testing, folks look on-line for signs that can’t be fully trusted. A whole lot of time might be spent determining if somebody is pregnant, however as a substitute invested in planning the course forward. That is why we launched a marketing campaign to focus on the significance of well timed being pregnant testing that may put an finish to all of the confusion about being pregnant.”
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